Novus Behavioral Health (“Novus,” “we,” “us,” or “our”) values your privacy and is committed to protecting the personal information you provide when using our website, landing pages, assessments, patient forms, educational materials, communications, and related services (collectively, the “Service”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our Service.

By accessing or using the Service, you acknowledge and agree to the practices described in this Privacy Policy.

Novus Behavioral Health provides behavioral health and psychiatric services, including mental health evaluations, medication management, telehealth services, and other behavioral health-related care.

However, information presented on this website, through educational materials, assessments, blogs, emails, videos, or marketing communications is intended for informational and educational purposes only and is not a substitute for individualized medical advice, diagnosis, or treatment.

A provider-patient relationship is established only after:

- completion of appropriate intake procedures,

- clinical evaluation,

- informed consent,

- and mutual agreement to enter treatment.

If you are experiencing a medical or mental health emergency, call 911 or your local emergency services immediately.

We may collect the following categories of Personal Information:

A. Information You Provide Directly

1. Contact Information

Including:

- name,

- email address,

- mailing address,

- billing address,

- phone number,

- and emergency contact information.

2. Demographic Information

- Including:

- date of birth,

- age,

- gender,

- city,

- state,

- ZIP code,

- and related demographic information.

3. Health-Related Information

Information voluntarily submitted through:

- appointment requests,

- assessments,

- questionnaires,

- surveys,

i- ntake forms,

- telehealth communications,

- and patient interactions.

This may include:

- mental health symptoms,

- diagnoses,

- medication history,

- treatment interests,

- health conditions,

- and related behavioral health information.

4. Communications

Records of communications with us, including:

- emails,

- phone calls,

- text messages,

- social media interactions,

- patient portal communications,

- and customer support inquiries.

5. Payment and Transaction Information

Payment-related information processed through secure third-party payment processors. Novus Behavioral Health does not directly store full payment card information.

6. Marketing Preferences

Preferences related to:

- newsletters,

- educational communications,

- appointment reminders,

- SMS communications,

- and marketing materials.

By voluntarily providing your phone number through forms, assessments, appointment requests, or Service features, you consent to receive:

- appointment-related communications,

- informational messages,

- marketing communications,

- and SMS notifications,

subject to applicable law.

Message and data rates may apply.

Consent is not a condition of treatment or purchase.

You may opt out at any time by replying STOP.

We and our third-party service providers may automatically collect certain information regarding your interaction with the Service.

A. Analytics Information

We use analytics tools to:

- understand website usage,

- improve website performance,

- monitor engagement,

- and enhance user experience.

B. Cookies and Tracking Technologies

We use:

- cookies,

- pixels,

- web beacons,

- APIs,

- tags,

- session replay technologies,

- and similar tracking technologies.

These technologies help us:

- personalize website experiences,

- analyze website traffic,

- improve advertising performance,

- monitor engagement patterns,

- and evaluate marketing campaigns.

Information collected may include:

- IP address,

- browser type,

- device identifiers,

- referral URLs,

- page visits,

- clicks,

- and website interactions.

C. Advertising and Marketing Technologies

Third-party advertising and analytics providers may use tracking technologies to help us measure advertising performance and provide interest-based advertising.

These providers may include:

- Google Analytics,

- Google Ads,

- Meta/Facebook,

- Instagram,

- Microsoft Advertising,

- Hotjar,

- and similar marketing platforms.

We may use Personal Information to:

- provide and operate healthcare-related services,

- schedule appointments,

- conduct patient communications,

- provide telehealth services,

- personalize user experiences,

- improve website functionality,

- deliver educational content,

- process payments,

- provide customer support,

- analyze engagement and marketing effectiveness,

- comply with legal obligations,

- protect against fraud or misuse,

- and improve our services.

We may also use automated questionnaires, assessments, surveys, or intake tools to personalize educational content and improve user experiences.

These tools are informational and operational in nature and are not standalone diagnostic instruments.

By submitting forms, questionnaires, assessments, appointment requests, or other information through the Service, you voluntarily consent to the collection and processing of the information provided in accordance with this Privacy Policy.

We may disclose Personal Information to:

- healthcare providers and affiliated clinical professionals,

- service providers and contractors,

- telehealth and technology vendors,

- payment processors,

- advertising and analytics providers,

- professional advisors,

- government authorities when legally required,

- parties involved in mergers, acquisitions, or business transfers,

- and other parties with your authorization or consent.

We do not sell sensitive health-related information for monetary compensation.

Certain health information maintained as part of clinical treatment, patient medical records, or healthcare services may be protected under the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable healthcare privacy laws. Patients receiving clinical services may also receive separate Notices of Privacy Practices that further explain how protected health information is collected, used, stored, and disclosed.

All collected information submitted through our website, forms, assessments, and communication systems is securely stored using reasonable administrative, technical, and physical safeguards designed to help protect sensitive information. Novus Behavioral Health utilizes HIPAA-conscious and HIPAA-compliant systems when appropriate for the handling of protected health information.

To support secure communication and data handling, we work with software vendors and service providers that maintain applicable Business Associate Agreements (BAAs), including platforms such as GoHighLevel and VideoAsk, when used in connection with protected health information and HIPAA-regulated communications.

Please note that certain website interactions, educational content, marketing activities, general inquiries, online assessments, and non-clinical communications may not be considered protected health information under HIPAA and may not receive the same level of healthcare privacy protections as formal clinical records.

Depending on applicable law, you may have rights regarding your Personal Information, including the right to:

- request access,

- request correction,

- request deletion,

- limit certain uses,

- or opt out of marketing communications.

To exercise applicable rights, please contact us using the information below.

Email Marketing Opt-Out

You may unsubscribe from marketing emails at any time using the unsubscribe link included in emails.

SMS Opt-Out

You may opt out of SMS communications by replying STOP.

Cookies and Advertising Controls

You may manage cookies and tracking preferences through browser settings or device privacy controls.

The Service may contain links to third-party websites, applications, or services.

Novus Behavioral Health is not responsible for:

- third-party privacy practices,

- content,

- products,

- or services.

We encourage users to review third-party privacy policies before providing information.

We implement commercially reasonable administrative, technical, organizational, and physical safeguards designed to protect Personal Information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Use of the Service and transmission of information is at your own risk.

Users are responsible for maintaining the confidentiality of account credentials and login information.

We reserve the right to update or modify this Privacy Policy at any time.

Changes become effective upon posting the updated version on the Service.

Continued use of the Service after updates are posted constitutes acceptance of the revised Privacy Policy.

We retain Personal Information only for as long as reasonably necessary to:

- provide services,

- comply with legal obligations,

- maintain healthcare and business records,

- resolve disputes,

- and enforce agreements.

The Service is not intended for individuals under the age of 18 without parental or guardian involvement.

We do not knowingly collect Personal Information from minors without appropriate consent where required by law.

Certain states may provide residents with additional rights regarding access, correction, deletion, or limitation of Personal Information.

Novus Behavioral Health will comply with applicable privacy laws as required.

For questions regarding this Privacy Policy or our privacy practices, please contact:

Novus Behavioral Health

556 Fire Station Road Suite A

Clarksville, TN 37043

Email: [email protected]

Phone: (931)820-0242